Brand Identity for UCU Law School
UCU Law School is a division of Social Science Faculty, combining all the legal direction of education at UCU. It is an innovative structure responsive to nowadays changes and challenges that unites industry leaders. Values and people come first, not profits. School Informal Slogan is Not another Law School.
Our goal was to develop a visual identity system for UCU Law School. We had to create a modern and fresh identity without ruining the library silence inherent for this industry.
Brand identity declares a combination of knowledge and traditions with modernity and openness to innovation. The first association coming to our minds when we are talking about a legal activity is restraint. We’ve decided to do the opposite. Red color distinguishes the institution among competitors. The updating of aesthetics of Cyrillic combined with letters of Latin alphabet means a combination of western and eastern European culture.
