This is a series of print ads that I worked on in an our advertising campaigns class. For this project I decided to piggyback on Johnsonville's current campaign "_______ville" where the content of the imagery dictates what the caption says. My goal was to carry that over to their breakfast sausage, where brands like Bob Evans and Jimmy Dean are the market leaders. I wanted people to associate Johnsonville with breakfast, and not only bratwursts and other grilled sausages. I also wanted there to be a family aspect in there as well. Johnsonville's ads do a nice job of working in a nostalgic angle, and I wanted to carry that through in the ads I created. I also used some laddering in my writing to keep the copy to a minimum, yet still be effective.
Left page of a two page magazine spread
Right page of a two page magazine spread
