Sparkcloud
Exercising your right to be free from depression.
Discover
The inspiration for my work based project came froma video based on the increase of prescriptions to helppeople recover from depression. The BBC suggesteda rise of more than 40% over the last four years. Thisled me to remember that I have personal experiencein these issues, dealing with a close family friend whohas had depression. I discovered that for depression,exercise proved more beneficial than an intrusivemedical response. 

Define
Therefore the question I will be answering is ‘to whatextent can a graphic designer help people with varyingdegrees of depression become aware that exercise andthe release of endorphins, serotonin and antibodies cantake their mind away from their issues?’

Develop
Through development and feedback from relevantsources I have produced a brand, ‘Sparkcloud’.
This represents two key elements within my work-based project. The word ‘Spark’ was derived from
the process of physical activity on the brain throughneurotransmitters, whilst the word ‘cloud’ came fromthe end result of being free and cheerful. Also thecloud is a physical reaction of life, and its enrichingpurpose is to replenish the water on earth. I haveadapted this brand to a website, app and booklet whichcover various stages of the recovery process.

Deliver
Sparkcloud is an organisation which aims to educateand encourage sufferers of anxiety and depression topartake in physical activity. Sparkcloud supports thebelief that physical activity makes us ‘happy’. Engaging in physical activity has been proven incurrent research studies to relieve the feelings ofdepression. 

Sparkcloud focuses on certain aspects ofthe recovery process that includes; science, stories,activities and contact information.
Sparkcloud
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Sparkcloud

Discover The inspiration for my work based project came from a video based on the increase of prescriptions to help people recover from depressio Read More

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