Completion date: May, 2013 / Client: The July 16 / Location: Tretyakov Gallery at Krymsky Val. Moscow, Russia
Artistic direction, graphics, navigation: Egor Kraft / Architecture, exhibition design: Plan-S23
Artistic direction, graphics, navigation: Egor Kraft / Architecture, exhibition design: Plan-S23
The project is a pop-up installation in the main hall of the Moscow's Tretyakov State Gallery during the Museum Night. It is a tribute to the museums collection of Moscow’s XX century avant-garde art, which included the legacy of artists such as A. Rodchenko, V. Tatlin, K. Malevich, V. Kandinsky, E. Lissitzky and more. The installation took place in the main hall of the Moscow’s Tretyakov State Gallery that stores the fundamental heritage of the Russian avant-garde epoch.
In a team of architect, industrial designer and an art-director we developed a pop-up space that included a library, cafe zone and souvenir shop, aiming to combine functional and utilitarian design that would aesthetically refer to the aforementioned influential period of Russian art..We aimed to contribute to the museum, something that in our opinion, was an absolute necessity: a public space that meets contemporary requirements. We tried to execute it with the artistry, which we find vitally important to include in the variety of processes today.
