The Rising Tide
FM Global’s corporate magazine Reason was trying to explain how preparedness and forethought are the best weapons against flood damage - not sandbags and disaster recovery.
Using FEMA flood maps as inspiration, it was visually more attractive and effective way to explain FM Global's approach to flood preparedness. Rather than focusing on post-event imagery, we used the maps to illustrate the science of planning for flooding - in many locations, flooding is a normal seasonal issue. Being prepared and having a plan eliminates any surprises...empowering the client rather than documenting their destruction.
The New Global Economy
FM Global’s corporate magazine was looking for a new way to illustrate the effect of new economies in developing countries in a splashy, bold and energetic way. Using the iconography and color palette of different money from around the world gave the idea that anything is possible within this new global economy and the bright color palette gives a sense of optimism for the future.
This was the first of a 3-part article series intended to run in future publications. Response has been immensely popular with the initial run needed to be expanded twice in order to full fill requests.
RISK: Managing Risk in the Next Decade
FM Global’s corporate magazine Reason was running feature story and cover about the evolution of risk for corporations - risk in 2010 wasn’t the same as it was in 2000.
The unique perspective was that FM Global can help corporations understand and manage these risks. Using the word descriptions of these risks makes them easier to understand and then manage with FM Global’s expertise.
