LUXEMBOURG
Ice-cream&Cakes
Luxembourg is a pastry shop in Belgrade, which produces cookies, cakes and ice creams. Luxembourg provides much more than delicious sweets. This is a new experience, a new world of exquisite sweets that you would like to share with friends. We want to create a completely new feeling when it comes to buying sweets. These sweets are a way to spread joy and love. From this we draw the slogan: The Place of Sweet Excellence.
The idea is that in addition to beautiful box we build brand, which is actually experience of the brand itself. The entire experience is transferred to the place of sale and in addition to plain cake or pie in a box, it provides people a completely new shopping experience. Their emotions and behavior, while purchasing Luxembourg goods, and whole experience, actually builds our brand. Interaction between the seller and consumer is extremely important, and the connection between them is our package. So, after the buyer chooses a flavor, or a favorite piece of cake, the seller puts it in a box that is in bright pastel colors, to indicate that something sweet is hiding inside. Then he takes seals and stamps, depicting tastes and products of Luxembourg, and stamps the packaging. Sweet package is then ready to leave Luxembourg and travels further with the customer.
Special thanks to my mentor on this project, Professor Milos Ilic, for the extraordinary experience.
The idea is that in addition to beautiful box we build brand, which is actually experience of the brand itself. The entire experience is transferred to the place of sale and in addition to plain cake or pie in a box, it provides people a completely new shopping experience. Their emotions and behavior, while purchasing Luxembourg goods, and whole experience, actually builds our brand. Interaction between the seller and consumer is extremely important, and the connection between them is our package. So, after the buyer chooses a flavor, or a favorite piece of cake, the seller puts it in a box that is in bright pastel colors, to indicate that something sweet is hiding inside. Then he takes seals and stamps, depicting tastes and products of Luxembourg, and stamps the packaging. Sweet package is then ready to leave Luxembourg and travels further with the customer.
Special thanks to my mentor on this project, Professor Milos Ilic, for the extraordinary experience.
