Many fine quality fluids in their processes of creating a high level product acquire sediments. As an example a wine that has already spent some years in the bottle. Many consumers erroneously view it as a fault. Many producers therefore take great pains to ensure that the great majority of their products made today will remain free of sediment for this time. On the consumer side it might require a decanting container or a filter to avoid these sediments from getting into their mouths or falling into their foods.
The Abellan Bottle is a patented invention whose purpose is to with its peculiar upside down shoulder prevents the possible fall of these elements outside of the bottle. Furthermore, its exclusive design, has a wide range of possibilities thanks to its unique differentiation packaging. The bottle as it saves some manufacturers from needing to filter their products with the both great outcomes: a more natural product without alteration and reducing the energetic costs and impacts of this process.
Logo conception
The Abellan bottle intends to be an exclusive and differentiating product which stands out from the noise and saturation in the market offering an exclusive solution. For this reason, an elegant and clean typography was selected where the bottle stands out within it as a negative shape form by the letters of the word Abellan. Among the chaos and varieties of forms, the bottle wins with its design and it is a subtle message for the viewer.
Stationary
For the development of the stationary, the concept was to interact with the viewer, to try to make him play with the sense of horizontality, not just to create a plain, colorful branding. “Where is the horizon?” “What is straight?” With this, the viewer can by himself experiment with the product (without having to buy it) and being able to understand how the bottle works, how the sediments stay inside the bottle. As well, throughout the whole stationary it was reflected the versatility of the bottle and different uses of it. This is communicated not only by the icons but as well by the color combinations.
Mailing postcard
Responsive website design
Colour Palette
For the colour selection it was selected as a main color black for its attributes of elegance, power, strength and boldness. By contrast it associated with bright pastel colours to communicate the versatility of the product and a friendly and close brand for the clients.
Typographies
In nowadays era of digital media and mobile devices the project required that the viewer of this project could have the same consistent corporate lines through all the different media it would be applied. For this reason, the font selection is under the creative commons license. Users identifying themselves with the brand could access the typographies and extend the brand message.
Ostrich Sans
For the logo typography was selected a font which represents the contemporary and modern feeling that represents the brand, being at the same time bold and with a scent of a retro look to bring elegance and sophistication to the brand.
Raleway
Raleway is an elegant sans-serif typeface family intended for the main texts of the brand communications and messages due to its clear legibility and strokes of geometric font which convey efficiency and forwardness.
League Gothic
League Gothic is the revival of and old classic typography created in 1903 by the American Type Founders Company which merges both the flavors of the time of the printing press and the digital era. With it its bold and tall style, it is a great font for headers and titles.
Media video creation
For the colour selection it was selected as a main color black for its attributes of elegance, power, strength and boldness. By contrast it associated with bright pastel colours to communicate the versatility of the product and a friendly and close brand for the clients.
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