THE BRIEF
Step into the vibrant realm of The Jägermeister Club – a sanctuary crafted for the true aficionados of the brand. Beyond being a beverage, it's a culture, a shared passion that unites them. They embrace the essence of the brand; wear it like a badge of honor, a symbol that transcends mere fashion. As a proud member, you can immerse yourself in exclusive privileges, unbeatable promotions, and the unveiling of new products – for the best nights of your life.
We launched a campaign to swell the club's ranks and solidify the allegiance of our already-devoted members, marking the genesis of a new era in our vibrant community. In it we unveiled an exclusive Jägermeister bottle, a masterpiece crafted with 0.05 oz of pure Gold. I led the studio photo shooting and art direction of the campaign which unfolded across the vibrant social media tapestry and spirited newsletters, transforming every viewer into a participant in our golden saga.
Client: Mast-Jägermeister
Role & Responsibilities: Art Direction, Concepting, Shooting Direction and Graphic Design
Copywriting: Marlene Wetzel
Year: 2022
Copywriting: Marlene Wetzel
Year: 2022
For more about the project check out the Insta feed
Agency: la red Berlin
Location: Berlin, Germany
Date: 2022
Date: 2022
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