Background
MB 79 Sweden
Handcrafted in the northern parts of Sweden, MB 79ās baits are well known for their quality and ability to catch big pike.
Process
Capturing the baitās motionĀ
The project started by capturing how the bait moves in water. I filmed the bait in the tub and analyzed the motion so I could animate the bait more accurately.
Storyboard
A storyboard helped to communicate to the client what I wanted to do. It was also a way for me to map out what needed to be animated.
The Animation
Manufacturing and water motionĀ
Demonstrating that itĀ“s made out of wood, showing how the bait moves in water and portray the essence of fishing.
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