ABOUT THE PROJECT
With a well-established brand presence, I was engaged by WINTR on behalf of W+K Portland to redesign the global platform for Yoplait. In a fast & furious design marathon, I pitched several different approaches that would echo a refreshed look and feel for the brand, provide meaningful product content - including nutritional information, recipes and incentives beyond the sale.
Over the course of three weeks, I worked with WINTR and the W+K Portland team to present various design directions for their main digital platform. Ultimately, these designs went unused as the client changed direction.
Credits
Client: Yoplait / W+K Portland
Agency: WINTR
Design/Art Direction: Andy Burdin
UX/Discovery: Andy Burdin
Year: 2015
All imagery/copy are property of Yoplait.
