strategy, positioning, naming, logo, identity, roll out, e-commerce interface, social media
Within the growing market of craft beer,
which is the best niche to be explored?

Competition analyses, consumption and market trend researches, the audience’s habits and attitudes,
and tons of more information allow us to define positioning territories, outlining the fields where each
competitor play, in order to detect an empty space of action: the audience’s eagerness for a brand that
represents authenticity and modernization and, at the same time, delivers a premium and sophisticated product. 
Good product in a freaky way.
Because, in a world where so many people are looking forward to following the same
pattern, being different (k.a. “freak”), is what drives this brand and fascinates people.

We are crazy for the new! The exotic encourages us, the different seduces us. With so many
possibilities in life, why being like everyone else? Better off being abnormal, being a freak.
Social media
Freaktion (Craft beer)
6
79
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Published:

Freaktion (Craft beer)

Within the growing market of craft beer, which is the best niche to be explored? How can we stand out in such a competitive scenario? What is the Read More
6
79
1
Published:

Creative Fields