strategy, positioning, logo, identity, roll out, website interface
Creativity knows no boundaries, it is not limited to a type of profession or social class. Everybody has the ability to think outside the box but it comes naturally for some.
According to Szalbocs Heri, creativity is associated with the connectivity of large-scale neural networks. Different areas of the brain talk to each other, this is critical for originality, fluency and flexibility.
Creative people, make more connections.
It's an IT company, that's why it must create connections to build creativity.