Company: Silla Rojo ("red chair")
Project: Logo design, packaging, brand guidelines book, print ads, guerilla campaign
Designer: Sarah Mosser
Thesis Statement: In our fast-paced society, people rarely give a second thought to the mundane routines of their daily lives. But I believe there is beauty in these ordinary moments if you slow down and take a closer look. My designs call unexpected attention to everyday moments by fusing illustration and photography, establishing a unique voice that is reflected in the brand, Silla Rojo (red chair).
Thesis Show exhibition space
Greeting cards and shopping bags
Brand guidelines bookView all 50 pages of book
Matchbooks
Print ad: "Shells happen. I won't judge."
Identity package
