Museum of Science 4D Theater
The challenge: How do you sell an experience and illustrate senses like sound and touch in a print ad?
The solve: Let’s use the ticket as a medium to bring you into environments portraying the sensory stimulations you will experience inside the theater (mist, rain, wind, ect.).
 
Role: Art Director
Copywriter: Annie Rehage
Client: Museum of Science, Boston
Bus shelter takeover on State Street, Boston
One of the bus shelter's panels included a unique feature that would spray mist on guests upon pressing a button, allowing people to "feel the film."
OOH
Published:

OOH

OOH bus shelter ad for Boston's Museum of Science 4D Theater.

Published: