UGG asked Lost Boys (now a part of DigitasLBi) for an Instagram summer campaign that would put their sandal collection into focus. The shots with the added words were used on their own or as a series of words to make sentences on Instagram with Flipagram. They also took centre stage on the http://www.uggaustralia.co.uk website. Influencers on Instagram added to the campaign by also taking shots of their UGG summer shoes on stunning floors.
My role was to select the best range of images supplied by the photographer and create beautiful, real-looking typography on a variation of floors. This required a great deal of love for details, careful font choices and tweaking in Photoshop to fit the characteristics of the floors.
The project had a super fast turnaround but was extremely enjoyable, and the client absolutely loved what we sent over.
The project had a super fast turnaround but was extremely enjoyable, and the client absolutely loved what we sent over.
