NIKE ID CUBE
IN STORE OBJECT
For Nike’s “BE TRUE.” campaign, I came up with the idea for a
shoe customizing toy based on the infamous Rubik’s Cube. The toy
redefines the original use, because in stead of solving the puzzle,
someone can now create his or her own favorite shoe by playing
with the toy.
The original (award winning!) idea was to give people the
opportunity to have their creations produced, but unfortunately
this was not possible due to time restraints. The ability to get
creative on the other hand is very much possible. I still like to get
my hands on a pair of those orange, blue, purple, yellow and red Dunks.