Cassie Jones - Web Design and Personal Brand
Client Work, Spring 2012
Client Work, Spring 2012
This was a rebrand done for the accessories designer and fibers artist: Cassie Alyse Jones. The client requested a youthful look to her personal brand for custom handbags and accessories, while still maintaing ties to a rustic and handcrafted feel -- a reflection of her personal style. Bright, modern colors were chosen against light neutrals, along with the additional contrast of smooth, sans-serif typefaces and lines against rough, abrasive texture. The balance of contrast as well as the balance of professionalism vs. creativity achieved in this project are substantial.
A website, business card, and resume page layout were created for this client.
