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    YOUR BRANCHES CAN ONLY REACH HIGH IF YOUR ROOTS GO DEEP. Arek Kampung tells a story, a very simple story how people could live and work in modest… Read More
    YOUR BRANCHES CAN ONLY REACH HIGH IF YOUR ROOTS GO DEEP. Arek Kampung tells a story, a very simple story how people could live and work in modesty among the chaotic metropolitan life. Arek Kampung project aims to create an awareness and identity for five unique Kampungs / Villages that still exist within a modern Surabaya City, those are includes: Kampung Tas, Kampung Kerupuk, Kampung Sepatu, Kampung Kue, and Kampung Tempe. The project deliverables include a memento box contains Story Telling Art Book, Postcards, Greeting Cards, Patch, and Pins that beautifully illustrated to share the spirit of Arek Kampung, each with its own uniqueness.  Creative / Art Direction – Danis Sie Design / Illustration – Marcella Kartika Dera Chandra Juvensia Wibowo Photography – Claudia Pranata Read Less
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Your branches can only reach high if your roots go deep


Arek Kampung tells a story, a very simple story how people could live and work in modesty among the chaotic metropolitan life. Arek Kampung project aims to create an awareness and identity for five unique Kampungs / Villages that still exist within a modern Surabaya City, those are includes: Kampung Tas, Kampung Kerupuk, Kampung Sepatu, Kampung Kue, and Kampung Tempe. The project deliverables include a memento box contains Story Telling Art Book, Postcards, Greeting Cards, Patch, and Pins that beautifully illustrated to share the spirit of Arek Kampung, each with its own uniqueness. 


Memento Box
Part of Memento Box
Story Telling Booklet
Envelopes & Heart Warming Post Cards
Collections from Kampung Tas
Collections from Kampung Kerupuk
Collections from Kampung Kue
Collections from Kampung Tempe
Collections from Kampung Sepatu
Map & Guide 
Concept Book
Booklet Layout
Designed at Sciencewerk / www.sciencewerk.net
Creative / Art Direction : Danis Sie
Design / Illustration : Marcella Kartika / Dera Chandra / Juvensia Wibowo
Photography: Claudia Pranata
@sciencewerk  /  #sciencewerk