The September brief is to spread awareness of blindness occurring in many third world countries from simple cataracts. This condition is curable.
the brief focused on a number of foundations and encouraging people to view the foundations and hopefully aid them.
My concept revolves around the You Tube Pre-Roll.
The concept is to replace the common advertisement for a pre-roll, but actually show the first 10-15 seconds of the Video you want to View.
However over that first 10 seconds the video gradually fades to black, until it is finally completely black.
Before it is completely black it will have a Call To action over the fading video.
Just as the video is getting considerably darker a Call to action will come up, 'Imagine not being able to see your favourite video.
Ending with a Final black Image and white Text and Call to action.
The Final Frame- very simple showing the foundations mentioned that are helping aid people going blind.
The names of the foundations will also be hyperlinks so it is easy to check them out.
A Basic Call to Action so as to not sound condescending to the viewer but hopefully ,make them think twice about their ability to view the video.
