One of my assignments for Errol Gerson's 'Spirit of Entrepreneurship' course was to rebrand the subscription-box company Loot Crate after spending about five weeks with my assigned group researching every facet of their company, their market, and their competition, all the while pitching them ideas each week we would meet.

Self-described as "Comic-Con in a box", there was certainly no shortage of influence to draw from when designing this logo; in fact, there were far too many. If I had focused too heavily on one aspect of Comic-Con, say, the crowd of attendees with a fixation on anime, I might have risked alienating those with an interest in comic book heroes. For these reasons, I instead chose to focus on the experience of opening the box, and the excitement that comes with not knowing just what you're going to get.