Even though I couldn’t afford my own ticket to the very first Desert Trip “Oldchella” Music Festival, I was nevertheless able to participate in some of the excitement by designing a show poster for the event.

I was assigned to create a design for posters, shirts, and regular promotion as well as a couple of backstage passes that worked in sync with my visual branding.

With performances by legendary acts such as Paul McCartney, Bob Dylan, Roger Waters, The Who, Neil Young and The Rolling Stones, I knew I had to aim toward an older demographic.

I attempted to bring back familiar forms evocative of sixties visuals while still interjecting my own bit of humor, poking fun at how much time has passed since these musicians first made it big.