Andrea Egidi's profile

Apicoltura "Alessandra Ripari" - Branding

I was asked to make a sort of re-brand of the “Apicoltura Alessandra Ripari”, a local family-run business in beekeeping and production of honey. The client’s first necessity was a logo and a new label for the honey jars to sell during Christmas time.
First of all I designed the logo, taking inspiration by the bees and the hexagon; I created a sort of hexagonal bee, and put the name of the farm inside the wings.
I spent the summer designing a new label: her request was something new that had to show the quality of her honey. The idea was to create a “window” in the label to show the product’s purity.
I drew every illustration with a different colored detail to highlight the honey’s varieties. 
Moreover, I printed the product’s name and the logo on the top with a hot foil stamping technique.
To complete the re-branding of the farm I designed the business card, evoking the same elements of the label: the logo was printed with hot foil and the card was cut in the shape of the honey drop as well.
Apicoltura "Alessandra Ripari" - Branding
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Apicoltura "Alessandra Ripari" - Branding

end of the project August 2015 for: Apicoltura "Alessandra Ripari" via Carlo Zima 43 Potenza Picena (MC) Italia

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