I've been working with the men's fashion brand Kiğılı for a while now. And since recently, I realized that the more you work on something, eventually you find it harder to explain it to someone else and that someone asked me what I had done for the brand seasonally.
With the main objective of making the brand speak to a younger audience through time/transition, but without losing their traditional backbone; from hundreds of work hours, perhaps this would -at most- be a bad summary but hope you'll like it.
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