Brief
To design a double sided POS display to hold a large quantity of JAMESON IRISH WHISKEY bottles. The display must use the current campaign graphics and represent the strong Jameson Irish Whiskey brand identity, cementing its long standing reputation for quality.
Execution
The main theme used for the look and feel of the display was the use of the 53 US gallon wooden whiskey barrels, used in the production of Jameson Triple Distilled Irish whiskey and incorporate them into the display. Because the display needed to hold a large amount of weight, it was necessary to build a strong internal base structure to support the product. The barrels were then created as cosmetic items fixed to the display, to give the illusion that the display was sitting on top of whiskey barrels.
Reaction
To design a double sided POS display to hold a large quantity of JAMESON IRISH WHISKEY bottles. The display must use the current campaign graphics and represent the strong Jameson Irish Whiskey brand identity, cementing its long standing reputation for quality.
Execution
The main theme used for the look and feel of the display was the use of the 53 US gallon wooden whiskey barrels, used in the production of Jameson Triple Distilled Irish whiskey and incorporate them into the display. Because the display needed to hold a large amount of weight, it was necessary to build a strong internal base structure to support the product. The barrels were then created as cosmetic items fixed to the display, to give the illusion that the display was sitting on top of whiskey barrels.
Reaction
The reaction from the marketing team at Jameson on seeing the colour prototype was that the display captured the very essence of the Jameson brand and captured the look and feel they required to support their advertising campaign. They were certain it would generate interest instore and help drive sales.
JAMESON IRISH WHISKEY DOUBLE SIDED DISPLAY
Entered for the 2017 FESPA AWARDS
CELEBRATING PRINT & SIGNAGE EXCELLENCE - Hamburg May 2017
3/4 View showing the digitally printed impactful graphics and the solid structure
Entered for the 2017 FESPA AWARDS
CELEBRATING PRINT & SIGNAGE EXCELLENCE - Hamburg May 2017
3/4 View showing the digitally printed impactful graphics and the solid structure
JAMESON IRISH WHISKEY BARREL DISPLAY (3/4 VIEW)
3/4 View from below showing the large corner barrels wrapped
3/4 View from below showing the large corner barrels wrapped
around a solid star shaped internal supporting structure
JAMESON IRISH WHISKEY BARREL DISPLAY
Backboard barrels fold flat for packing and drop into
Backboard barrels fold flat for packing and drop into
position with drop locks, locked in place with side tabs
JAMESON IRISH WHISKEY BARREL DISPLAY (TOP)
Backboard top showing upper 3D barrel and supports
Backboard top showing upper 3D barrel and supports
JAMESON IRISH WHISKEY BARREL DISPLAY (Backboard top)
Backboard top showing upper 3D barrel and supports
Backboard top showing upper 3D barrel and supports
JAMESON IRISH WHISKEY BARREL DISPLAY (Mid section)
View showing lug on drop lock struts and honeycomb backboard material
View showing lug on drop lock struts and honeycomb backboard material
JAMESON IRISH WHISKEY BARREL DISPLAY (Bottle shelving)
Tiered shelving with internal supporting structure designed to hold
Tiered shelving with internal supporting structure designed to hold
a large amount of whiskey bottles on both sides of the display
JAMESON IRISH WHISKEY BARREL DISPLAY (Barrel detail)
3D barrel constructed in two halves from PVC locked onto a central corrugated cardboard
3D barrel constructed in two halves from PVC locked onto a central corrugated cardboard
structure with corrugated cardboard end caps, digitally printed with barrel imagery
