For this project, I was tasked with creating an identity package for Straight Biz. The package included: a logo (single color, full, black and white, and animated), collateral material (brochures and other marketing pieces), a mood board, and brand style guide that defends and explains all of my design decisions as they are relevant to the target audience.
A vision book was created to express the emotions of the brand, and be able to connect visually to its audience.
Logo Creation
I had created several sketches for logo designs that I thought could make for an interesting brand identity.
After talking with peers, I narrowed my logo designs to a top 5. This top 5 was later polled for connections to the brand.
After hearing feedback from anonymous pollsters, a combination of 2 and 5 was created.
Animated Logo
Thanks for the view!
