About
Freight transportation directorate working under official Lithuanian Railways company has launched new type of services cargo logistics for international market divided in two main directions: Europe and Russian federation.
Task
We were asked to create communication and brand identity. Company wanted to keep their original logo in lithuanian.
Solution
Came up with a necessity to use 3 different names: Lithuanian, Europe, and Russian. Inserted international word cargo for clear message of a services provided. Ended up creating a modern brand identity with dynamic graphics and colors for extending company visual impact.
Role
Generated idea of separate brand names for each market, brand identity design, and structure and visual appearance of cargo logistic’s process.
CREDITS:
Client: Lietuvos Geležinkeliai | Agency: Advision | Creative director: Audrius Karečka | Branding & Design: Lina Kaziliūnienė
