Kaunas city museum Re-branding

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Kaunas City Museum Re-branding

Kaunas city museum consists of 5 sectors: 2 architectural monuments and 3 music history museums. Before re-branding Kaunas city museum and these 5 sectors was never identified as one family. There was no brand architecture, no visual consistency.

After applying clear brand architecture, creating color system and graphic elements all sectors distinguished from each other. Although remain in one overall style to be recognized as one brand family.

The museum is like a birthplace of a new ideas, innovation, where on the cross point meets three perspectives: Past, Present and Future. This idea represented with the triangle in connection with a rectangle the way that it looks like a new page, a new beginning, new ideas to happen.⠀⠀
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A creative, vibrant and colorful brand resembles the dynamics of museum. Brand is accompanied with historical illustrated objects, which capture the essence of each museum sector. ⠀⠀

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