IDFC Bank (Infrastructure Development Finance Company) is a finance company based in India. It provides finance and advisory services for infrastructure projects as well as asset management and investment banking.
Brief
Illustrations to be characteristically Indian, quirky and appeal to a new generation of consumers who are growing up online in India.
Designing the characters
Inspiration was taken from Madhubani paintings which is a traditional art form of Bihar, India.
Life stages
Professions
Investments
Planting and growing a tree was used as an analogy for investments.
Insurance kit
Illustrations were to be made that would build up as the user inputs data about the kind of insurance he/she is looking for. Input data fields include: nature of business, type of ownership, type of service, duration of credit. Recommended solutions pop over the illustration while filling the form.
