Giftback

Giftback is a platform that provides a fun and engaging community for users to buy and sell unwanted giftcards, they require a new logo to reflect this.

For the logo design, I've chosen to use a cursive, custom font to give the brand a lively, energetic image. The custom front has a flat edge which resembles the ribbons on a gift. The linking between "g" and "b" is a subtle detail that eludes to "trading and exchanging", which can also be shortened to a abreviated logo "gb".