Lemon Deli
Branding & Packaging design

Lemon Deli is a fictitious deli & cafe located in downtown Auckland, New Zealand. The brand aims to appeal to young, working professionals who are health & environmentally conscious and are often on-the-go.

The personality of the brand is inspired by the down-to-earth nature of the everyday kiwi. The name "Lemon Deli" was chosen because lemons are zesty with a lively, eye-catching colour, and is a relatable everyday kitchen companion. With the target audience in mind, the brand uses recycled paper for its packaging and labelling which is not only economic and environmentally sustainable, it also gives the brand a vintage, down-to-earth feel.

 
Lemon Deli
111
2.5k
11
Published:

Lemon Deli

Lemon Deli is a fictitious deli & cafe located in downtown Auckland, New Zealand. The brand aims to appeal to young, working professionals who ar Read More
111
2.5k
11
Published: