Responsibilities
Pitch creative concept + mock-up design
execution Shoot concept and art direction + retouching + graphic design + finished art
+ typography + project management
the brief
A successful creative pitch to Holman Industries — a brand new to print advertising — concentrated on their
self-irrigated green wall products as a way to enjoy the freshest of herbs and garden produce. As part
of their rapid expansion strategy, the creative tapped into the captive audiences of Gourmet Traveller and
Australian House & Garden.
The shoot positioned the brand at a premium lifestyle level with a slick, moody but artisanal aesthetic that
presents a range of easy, practical and beautiful interior green wall and external garden bed solutions.
The project saw further engagement from Holman across digital platforms as well as sponsorship of the
House & Garden Top 50 Rooms Award Outdoor Room category.
self-irrigated green wall products as a way to enjoy the freshest of herbs and garden produce. As part
of their rapid expansion strategy, the creative tapped into the captive audiences of Gourmet Traveller and
Australian House & Garden.
The shoot positioned the brand at a premium lifestyle level with a slick, moody but artisanal aesthetic that
presents a range of easy, practical and beautiful interior green wall and external garden bed solutions.
The project saw further engagement from Holman across digital platforms as well as sponsorship of the
House & Garden Top 50 Rooms Award Outdoor Room category.
Magazine titles
Australian Gourmet Traveller + Australian House & Garden
photography Ben Hansen | styling Rhianne Contreras | production Roxy Holder
