Alecia Green's profile

Riccadonna summer entertaining campaign

The brief
Riccadonna wanted get back to it's italian heritage to shift brand perception and reposition their prosecco and
other sparkling beverages to an elegant gourmet summer drink. Working within a tight timeframe and budget we shot
contemproary Italian food with Riccadonna to complement existing Gourmet Traveller recipes and imagery.

Responsibilities

Pitch creative concept + mock-up design
Shoot concept and art direction + retouching + graphic design + finished art + typography + project management and implementation
magazine titles
Australian Gourmet Traveller

photography
Rodney Mecuja | Food prep and Styling Jennene Plummer


Riccadonna summer entertaining campaign
Published:

Riccadonna summer entertaining campaign

Riccadonna wanted get back to it's italian heritage to shift brand perception and reposition their prosecco and other sparkling beverages to an e Read More

Published: