Stewart Seeds is a regional seed company that serves areas of Indiana, Kentucky and Western Ohio. Stewart invited farmers and their families to attend a minor league game at a local ballpark. The invitation also included a pregame gathering with the Stewart team for agronomy discussions, family activities and refreshments.    

A 3-panel folded self-mailer was created to announce the event and invite participation.  

Stewart Seeds branded signage to dress the event space where attendees gathered before the game. Baseball-themed pieces added to the game atmosphere, while brand messaging pieces were designed to encourage farmers to engage with the Stewart staff.