Seed Guide designs for Monsanto's group of Regional Brands. Though there are some design elements that remain constant across all ten brands, each brand utilizes logos, colors, fonts, design elements and regionally-specific photography to maintain each brand's identity. These 56-page seed catalogs are the largest projects of the year and set the design tone for all additional materials.

Cover designs for Gold Country Seed, based in Minnesota. Art directed the photography that was shot on location with Gold Country dealers, agronomist and farmers in southern Minnesota. Retouched and color-corrected the files for final art. Photography by Dan Dreyfus and Wesley Law.

Interior spread samples. Images shot in Minnesota add authenticity and support the brand narrative of local connections and expertise. Seed guide contains brand and agronomy program information, new products and product detail for the seed varieties available. 

Cover designs for Hubner Seed, specializing in farming the East —  Pennsylvania, Eastern Ohio, New York, Delaware, Maryland, Virginia, West Virginia and into New England. Art directed the photography that was shot on location with Hubner Seed dealers and farmers in eastern Ohio and southern Pennsylvania. Retouched and color-corrected the files for final art. Photography by Curt Dennison, Wesley Law and Sally Thomas.

Interior spread samples. Images shot in eastern Ohio and southern Pennsylvania feature the distinctive topography of the east to reinforce the brand narrative of local connections and expertise. Seed guide contains brand and agronomy program information, new products and product detail for the seed varieties available.