It's a recycling program promoted by “Fundación Hospital de Niños”, which aims to
contribute to the care of the environment through awareness of the proper handling
of waste; and at the same time, to make visible the contribution of cooperatives and
urban recyclers in order to improve of the quality of life of the community in which
they operate.
From Chekapo, we are interested in doing that important message appeals to
their recipients to incorporate recycling to its daily practices. For this, we developed
the identity of the program taking into account the process of recycling and the people
that participate, designing scenarios and representative characters.
We produced an interactive web site, in which we have narrated and illustrated the
steps of the cycle of recycling through a computer graphics. We have also generated
posters and stickers which can be downloaded only from the site in order to contribute
to the ecological and sustainable awareness.
© 2014 – 2016 Chekapo
