It is a group of companies which was originated in the city of Brandsen, province of Buenos Aires, dedicated to selling cars. In the year 1983, the first official dealer of Renault was born, Emilio Pourtau, which today owns another authorised dealer in the city of Tandil.
Over the years, the Fiat authorised dealer in Brandsen was created, it was called Lego Pourtau and it currently has an authorised dealer in La Plata; and also the authorised dealer of Peugeot, Esprit Pourtau, which nowadays has authorised dealers in La Plata and Canning.
To start working with them, we carried out an analysis of the field along with a diagnosis of the company and its users. Deepening in its long history and how the company works now, we identified as its characteristic concepts "seriousness", "transparency" and "proximity".
One of the problems identified in the diagnosis, was the lack of a visual link and communication between the three concessionaires, and the imminent need to insert the brand into the digital world. These were the main concept to begin defining the corporate identity for the Pourtau group.
Reinforce the brand name, inspired by the surname of the founder "Pourtau". We place it ahead of the names of each concessionaire, its weight and its identification function. This way, "Pourtau Emilio", "Esprit Pourtau" and "Pourtau Lego", have positioned themselves as unified companies that are part of a brand. This decision was fundamental in the development of the Branding of the group.
Create a Slogan that group together the three concessionaires and that reflect the reaches of the category. Thus was born "Leaders in mobility".
Generate institutional content of the brand (us / About us) with a speech according to the distinctive traits of the company. It was also adapted in order to use that information in the Pourtau Facebook.
Design the institutional website, which comes to the individual sites of Pourtau Esprit, Pourtau Lego and Emilio Pourtau, retaining the traits of the identity of the group and at the same time, providing features to each one of them.
Carry out a communication plan for social networks such as Facebook and Instagram, generating institutional, promotional and informative publications, positioning the brand and its new image in the market.
Direction: Lautaro Ferreyro y Nicolás Rasilla
Design: Kevin Rakita
Storyboard: León Franchimont
Animation: Sebastián García Malky
Writing: Sofía Quintela
Design: Kevin Rakita
Storyboard: León Franchimont
Animation: Sebastián García Malky
Writing: Sofía Quintela
© 2014 – 2016 Chekapo
