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    Light of Life Trust : An NGO working for education of the underprevileged.
LOLT: Print Ad

Brief: A contest was held for ad agencies to come up with a campaign urging people to donate an amount for education of the underpreviliged.

Concept: Reverse psychology. A negative statement, or denials usually attracts more attention. working on this insight, I created an ad with BOLD COPY and Typographic arrangements in Exclamation form!
The copy was sourced from factual reports on the campaign topic.
LOLT: Hoarding