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    Mackelli Nail Spa is an upscale full-service nail and pedicure salon which offers a variety of soothing services to cater its customers’ beauty n… Read More
    Mackelli Nail Spa is an upscale full-service nail and pedicure salon which offers a variety of soothing services to cater its customers’ beauty needs. Modern women who project intelligence, beauty and glamour attend this high-end venue which pampers their femininity in a vibrant, but also relaxing true spa atmosphere. Read Less
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MACKELLI –​ Nail Spa

México

Mackelli Nail Spa is an upscale full-service nail and pedicure salon which offers a variety of soothing services to cater its customers’ beauty needs. Its great service, innovative design and eye-catching architecture are reflected on the spa’s branding and visual identity, which were thoroughly designed by La Tortillería. 

Taking into consideration every aspect of the business, we came up with the stylish name Mackelli; a signature label that would particularly resonate among its core target: beautiful, smart, independent and interesting women. Additionally, we created a strong brand and a robust -yet feminine- logotype, but also designed a delicate version to be used as a monogram on particular applications. 

We also produced an exclusive photo shoot with the renowned Danish fashion photographer Henrik Adamsen. All images taken in Copenhagen were used across Mackelli’s marketing collateral, such as print adverts and social media campaigns among other carriers. A charming branding which perfectly complements Mackelli Nail Spa’s business of beautifying. 

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Mackelli Nail Spa es un exclusivo salón de manos y pies que ofrece un servicio completo, variado y relajante para atender las necesidades de belleza de sus clientas. Su excelente servicio, diseño innovador y arquitectura llamativa quedan reflejados fielmente en la identidad visual y branding del spa, meticulosamente diseñados por La Tortillería.

Tomando en consideración cada aspecto del negocio, definimos el elegante nombre Mackelli; una denominación que resuena particularmente bien entre su target principal: mujeres hermosas, inteligentes e independientes. Además, creamos una marca fuerte y un logotipo robusto pero femenino, y diseñamos una delicada versión para ser utilizada como monograma o sello en aplicaciones especiales. 

También preparamos una sesión de fotos exclusiva con el reconocido fotógrafo danés Henrik Adamsen. Las imágenes tomadas en Copenhague fueron utilizadas en el herramental publicitario de Mackelli; piezas de marketing como gráficas impresas para medios de comunicación y campañas en las redes sociales, entre otros componentes promocionales. Un branding encantador que complementa perfectamente el negocio de Mackelli Nail Spa.




www.latortilleria.com




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