Georgie Pie Identity

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Georgie Pie Identity
Branding & Identity

This was a project that involved re-branding and recreating a company that had come to the end of it's days in New Zealand. I was set the task of creating an A2 size poster to advertise the product and also the new direction in which I was heading.

I recreated Georgie Pie as a high end boutique cafe, which produced decadent foods to put your taste buds in a frenzy. Georgie Pies point of difference is the unique corner bookshelves stacked with the latest arty & creative reads, the vintage accents ooze gorgeousness from the hanging chandeliers to the mismatched plates, cups & saucers. All food is made from scratch on site using locally grown ingredients, Georgie Pie is more of a place to discover new tastes & food fetishes then it is to just eat.

For the new logo I decided to have a very simple and clean logotype with a doily to accompany it and reinforce the idea of vintage goodness.

The tagline and main direction for the poster is: "Georgie Pie, where delish food meets vintage goodness." The photo is not my own but I had written consent from A Vintage Affair to use in my project.