Pilot Laidback Cigarettes
Last year I finished my graphic design studies at Westerdals School of Communication. For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?» Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity. The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.
Last year I finished my graphic design studies at Westerdals School of Communication. For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?» Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity. The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.
Feb 28th: Featured on Lovely Package!
http://www.lovelypackage.com/student-work-andreas-fossheim/
http://www.lovelypackage.com/student-work-andreas-fossheim/
Pilot Laidback Cigarettes - logotype
Pilot Laidback Cigarettes - colors, typography, graphic elements
