ABOUT
The 26th Grand Ad Clash: A Showdown of Creative Advertising Young Bloods
PUP Grand Ad Clash is the annual Integrated Marketing Communication Contest for the senior students of the Polytechnic University of the Philippines' Department of Advertising and Public Relations. On its 26th year, six teams participated for this grandest pitch with Maynilad Water Services Inc., the largest water service provider company in the Philippines as its client.
Several people were chosen to be part of the judges such as Maynilad's key people - Abigail Ho, Head of Advocacy & Marketing, Francisco Arellano, Senior Assistant VP - Corporate Quality, Environment Safety & Health, Lorenne Alejandrino, Head of Marketing Services, Rosmon Tuazon, Head of Advocacy, Franco Rebarter, Commercial & Marketing Specialist and Mark Ferdinand Pasion, Visual Communications Supervisor. Aside from that, Dr. Edna Bernabe, Dean of the College of Communication were invited along with notable individuals from the advertising & public relations industry such as Biboy Royong, Creative Director from Dentsu JaymeSyfu, Harold Geronimo, Assistant VP & Head of PR Communications from Megaworld Corporation, Jules Ivan Cabigon, Creative Director from Digital FCB Manila and Soleil Badenhop, Digital Copywriter from Dentsu JaymeSyfu.
The 26th Grand Ad Clash was organized by the junior students of Advertising and Public Relations in cooperation with the generous sponsors and media partners. The event happened at SM City San Lazaro last April 9, 2016.
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BRIEF
Maynilad, the largest water service provider company in the Philippines, had a re-branding effort to which they changed their tagline from "Dumadaloy ang ginhawa" to "Higit sa tubig ang aming serbisyo". The client wants a campaign that will trump the new tagline, that their service is beyond water.
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IDEA
EXECUTION
30-sec Television Commercial entitled "Tubo"
Title: Higit sa Patak
Duration: 1 min
Ating dagdagan ang daloy.
Ating lampasan ang alon.
Mamulat ng may ngiti
Bumangon ng may mithi
Ito ang nais natin
Sa bawat bukas na parating
Refrain:
Kung tayo’y kikilos ng may pagkukusa
At ang ating sarili’y ihahanda
Ang mga bata’y…
magtatampisaw sa tuwa
Chorus:
Maynilad, dagdag ginhawa
Maynilad, dagdag suporta
Maynilad, higit pa ang patak nito
Higit sa tubig ang aming serbisyo.
VO: Pag sinabing Maynilad
Person 1: Tubig lang…
Person 2: Yung water service…
Person 3: Ahh yung mga nag aayos ng tubo para magkatubig…
Person 4: Bayarin sa tubig…
Person 5: Wala e, tubig lang talaga…
VO: Tubig PLUS!
All: Anung PLUS?
VO: Higit sa pagpapadaloy ng malinis na tubig, Nagbubuhos din ng kabuhayan para sa mamamayan, nangangalaga sa inang,
kalikasan, At tumutulong sa pagpapaunlad ng ating bayan
All: Ahh…
Tubig PLUS ginhawa
Tubig PLUS suporta
VO: Sa aming malasakit sainyo, sa komunidad, Sa inang kalikasan at sa bayan
Ating dagdagan at padaluyin ang malinis na tubig Para sa mas magandang bukas.
Maynilad.
Higit sa tubig ang aming serbisyo
Print Advertisement
Poster 1
Poster 2
Poster 3
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20TH YEAR ANNIVERSARY
Cleaning Material Promo, January
National Student Art Competition, February
World Water Day Celebration, March
Basketball Competition, April
Flower & Plant Bazaar, May
Tree-Planting Activity, June
School Caravan, July
Fun Run, August
Zumba Activity, September
Pet Grooming Seminar, October
School Camp, November
Christmas Music Competition, December
A proposed collateral in celebration of the upcoming 20th Year Anniversary
Watercolor-style digital painting were used for the cover page which you can find in the first photo in this album. On the second page, the story behind the 20th Year Logo is stated. Tips & Reminders were also given in every calendar sheet.
Watercolor-style digital painting were used for the cover page which you can find in the first photo in this album. On the second page, the story behind the 20th Year Logo is stated. Tips & Reminders were also given in every calendar sheet.
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Page 2, The Story of 20th Year
Page 3, January
Page 4, February
Page 5, March
Page 6, April
Page 7, May
Page 8, June
Page 9, July
Page 10, August
Page 11, September
Page 12, October
Page 13, November
Page 14, December
SEASONAL ADVERTISEMENTS
New Year Special
Valentine Special
Graduation Special
Holy Week Special
Summer Special
Rainy Season Special
Mother's Day Special
Father's Day Special
Christmas Special
DIGITAL CAMPAIGN
Our Digital Campaign proposes a new web design for Maynilad, a mobile app and social media posts.
Check out the full digital campaign project from Greta Ertes
An Advocacy to stop illegal connections
Advocacy Poster
Barangay Activation
THE FRUIT OF OUR HARDWORK, EFFORTS AND SACRIFICES
AWARDS
GRAND CHAMPION, BEST TV COMMERCIAL, BEST JINGLE, BEST RADIO COMMERCIAL, BEST PRINT AD, BEST IMC, BEST ADVOCACY CAMPAIGN
our five presenters also belong to the
10 BEST PRESENTERS
Photo Courtesy of Mark Julius Jucutan
THE TEAM
This campaign wouldn't be possible without the notable contribution of everyone from 2rriD
{Adviser} Prof. Valentino Cabañero
{Presenters} Noela Amparo, Cristina Rejuso, Christine Barias, Thea Villanueva and Ian Jerome Fajardo
{Creatives Team} Creative Director: Mae Defeo (Art), Jherico Oro (Copy) | Art Directors: Mark Julius Jucutan, Camille Cruzada, Mary Grace Valdez, Margarette Ertes, Joy Angel Garais, Mike Matias, Arlyn Fernando | Copywriters: Ian Jerome Fajardo, Hannah Sacnanaz, John Paul Alojado, Coleen Sullano, Noela Amparo
{Production Team} Production Head: Rojhun De Luna | Video Editors: Mary Grace Valdez, Helena Cheung, Margarette Ertes | Animation: Mary Grace Valdez | Sound Engineer: Mark Darryl Loresco | Director-of-Photography: Alissa De Ocampo | Lightsman: Geraldine Olivar, Mike Matias, Jamaica Laguio | Talent Managers: Clarise Paterno, Princess Darah Melendrez, Jamaica Laguio | Propsmen & Staff: Ibeam Vargas, Jamaica Laguio, Geraldine Olivar, Helena Cheung, Arlyn Fernando, Coleen Sullano, Fitz Veraque, Ramil Fababeir, Genell Eustaquio, Oliver Claros, Alrenzo Muchellas, Angelo Villanueva, Charmaine Salamat, Ann Jane Canedo, Faith Angelu Fernandez, Julius Cajegas
{Coordinators} Head Coordinator: Noriel Dela Cruz | Assistant Coordinators: Dione Paas, Jamaica Laguio | Research Head: Maher-Shalal-Hash-Baz Barcena
{Finance} Jaymee Benito & Jeane Marie Vilog
{Presenters} Noela Amparo, Cristina Rejuso, Christine Barias, Thea Villanueva and Ian Jerome Fajardo
{Creatives Team} Creative Director: Mae Defeo (Art), Jherico Oro (Copy) | Art Directors: Mark Julius Jucutan, Camille Cruzada, Mary Grace Valdez, Margarette Ertes, Joy Angel Garais, Mike Matias, Arlyn Fernando | Copywriters: Ian Jerome Fajardo, Hannah Sacnanaz, John Paul Alojado, Coleen Sullano, Noela Amparo
{Production Team} Production Head: Rojhun De Luna | Video Editors: Mary Grace Valdez, Helena Cheung, Margarette Ertes | Animation: Mary Grace Valdez | Sound Engineer: Mark Darryl Loresco | Director-of-Photography: Alissa De Ocampo | Lightsman: Geraldine Olivar, Mike Matias, Jamaica Laguio | Talent Managers: Clarise Paterno, Princess Darah Melendrez, Jamaica Laguio | Propsmen & Staff: Ibeam Vargas, Jamaica Laguio, Geraldine Olivar, Helena Cheung, Arlyn Fernando, Coleen Sullano, Fitz Veraque, Ramil Fababeir, Genell Eustaquio, Oliver Claros, Alrenzo Muchellas, Angelo Villanueva, Charmaine Salamat, Ann Jane Canedo, Faith Angelu Fernandez, Julius Cajegas
{Coordinators} Head Coordinator: Noriel Dela Cruz | Assistant Coordinators: Dione Paas, Jamaica Laguio | Research Head: Maher-Shalal-Hash-Baz Barcena
{Finance} Jaymee Benito & Jeane Marie Vilog
{ALBUM CREDITS}
Header Art by Mae Defeo ||| TVC Art & Creative Direction by Mae Defeo, TVC Script by Anton Magallanes, TVC Animation by CJ Martin ||| Radio Jingle Script by Noela Amparo & Jherico Oro, Sound Design by Mark Darryl Loresco ||| Radio Commercial Script by Coleen Sullano, Improvements and Enhancements by Jherico Oro and Noela Amparo, Sound Design by Mark Darryl Loresco, Voice Over by Thea Villanueva, Noriel Dela Cruz, Dione Paas, Alrenzo Muchellas and ||| Print Advertisement Art & Creative Direction by Mae Defeo, Print Advertisement Copy by Ian Jerome Fajardo, Hannah Sacnanaz and John Paul Alojado ||| 20th Year Anniversary Logo by Mark Julius Jucutan, Retouching by Camille Cruzada, Animation by Mary Grace Valdez ||| Event Posters Art & Creative Direction by Mark Julius Jucutan, Mae Defeo and Camille Cruzada, Other elements supported by Arlyn Fernando, Copy by Hannah Sacnanaz, Noela Amparo, Mark Julius Jucutan, Arlyn Fernando, and John Paul Alojado ||| Poster Mechanics layout and design by Joy Angel Garais, Poster Mechanics Copy by Hannah Sacnanaz and John Paul Alojado ||| Watercolor fillers by Mary Grace Valdez, Cover Page Arrangement by Mark Julius Jucutan, Anniversary Page by Camille Cruzada, Calendar Art by Mark Julius Jucutan and Camille Cruzada, Tips & Reminders by Noela Amparo, Hannah Sacnanaz and John Paul Alojado, Printing by Dione Paas ||| Seasonal Ads Creative Direction by Mae Defeo Art Direction by Mark Julius Jucutan, Camille Cruzada and Mike Matias, Rendering by Mary Grace Valdez ||| Digital Campaign Art by Margarette Ertes, Digital Campaign Copy by Ian Jerome Fajardo ||| Advocacy Campaign main idea by Joy Angel Garais, Advocacy Script by Noela Amparo & Ian Jerome Fajardo, Advocacy Art Direction by Margarette Ertes, Advocacy Posters by Jherico Oro ||| DOP by Rojhun De Luna and Alissa De Ocampo
