1st PUP TRIPCON 2013
Advertising | Adobo Connection
Second year. Second semester.
A compilation of ad campaigns made by our group (CapSion Advertising) for TRIPCON 2013: "Serve the Best AD-obo Concept", having Adobo Connection as our client. Our works are focused on our tagline "Sarap sa Tahanang Pinoy!". We bagged most of the awards: Best Print Ad, Best Online Sales Promo, Best Jingle and TRIPCON 2013 Overall Champion.
TRIP CON stands for TV, Radio, Internet and Print Advertising Concept Contest. This will be a competition among the sections in the second year level represented by group (s) as a final requirement for the subject – Advertising Conceptualization and Copywriting. The participating groups are tasked to come up with a campaign for an existing brand and have it executed via TV Commercial, Radio Commercial, Online Promotions, and Print Ads. Evaluation will be primarily based on the concept and its creative execution especially in terms of copywriting.
This year's client, Adobo Connection, is one of the fastest growing chain of restaurants in the Philippines that serves different Adobo* recipes and other Filipino dishes.
Advertising | Adobo Connection
Second year. Second semester.
A compilation of ad campaigns made by our group (CapSion Advertising) for TRIPCON 2013: "Serve the Best AD-obo Concept", having Adobo Connection as our client. Our works are focused on our tagline "Sarap sa Tahanang Pinoy!". We bagged most of the awards: Best Print Ad, Best Online Sales Promo, Best Jingle and TRIPCON 2013 Overall Champion.
TRIP CON stands for TV, Radio, Internet and Print Advertising Concept Contest. This will be a competition among the sections in the second year level represented by group (s) as a final requirement for the subject – Advertising Conceptualization and Copywriting. The participating groups are tasked to come up with a campaign for an existing brand and have it executed via TV Commercial, Radio Commercial, Online Promotions, and Print Ads. Evaluation will be primarily based on the concept and its creative execution especially in terms of copywriting.
This year's client, Adobo Connection, is one of the fastest growing chain of restaurants in the Philippines that serves different Adobo* recipes and other Filipino dishes.
(November 2013)
TRIPCON 2013's BEST ONLINE SALES PROMO
FB POST - DUGTUNGAN TAYO!
FB POST - Adobo Connection offers variety of adobo and other Pinoy dishes. So, what's on your meal? Spin ADOBOWHEEL!
FB POST - Like and Share! Know more about our very own adobo! Here's TRIVIADOBO!
FB POST - Widen your vocabulary! Like and share ADOBOKABULARYO!
OOH - Billborad ad
OOH - Overpass ad
OOH - LRT wrap
TRIPCON 2013's BEST PRINT-AD
TRIPCON 2013's BEST PRINT-AD
TRIPCON 2013's BEST PRINT-AD
Our agency name logo & tagline.
Capture + Vision = CapSion
A combination of pupil and camera lens inspired by our own tagline 'Where visions are captured'.
Capture + Vision = CapSion
A combination of pupil and camera lens inspired by our own tagline 'Where visions are captured'.
*Adobo is the name of a popular dish and cooking process in Philippine cuisine that involves meat, seafood, or vegetables marinated in a sauce of vinegar, soy sauce, garlic, browned in oil, and simmered in the marinade. It has sometimes been considered as the unofficial national dish of the Philippines(wikipedia.com).
Body texts, headlines, photos and some ideas credits to Noela Amparo, Ian Fajardo, Anton Magallanes, Christine Barias, Joy Garais, Ghera Olivar, Jeane Vilog, MJ Jucutan, Alissa de Ocampo and Dane Almirez.
Body texts, headlines, photos and some ideas credits to Noela Amparo, Ian Fajardo, Anton Magallanes, Christine Barias, Joy Garais, Ghera Olivar, Jeane Vilog, MJ Jucutan, Alissa de Ocampo and Dane Almirez.
These designs are made only as a final requirement for our subject.
Thanks for viewing! :)
Thanks for viewing! :)
