Print and video elements for a campaign to encourage public involvement in 

the CityArchRiver arch grounds redevelopment project. The Arch is the symbol 

and the heart of the St. Louis region. The renovations to the grounds build on 

the inspiration of the original vision and improve on it with better integration 

with the city and the riverfront. 

Outdoor Board designs. Featuring heroic images of the arch in relation to the grounds 

and the city, this concept encourages St. Louisans to reaffirm an emotional connection to 

the monument and to imagine the promise of the transformation. The purpose 

of the architectural drawing is to drive viewers to the website to see more.

Bus Shelter Poster. Hero image captures the connection of the arch to the riverfront. 

The copy and architectural renderings speak to how the project will improve that connection. 

Conceptual video for the Arch 2.0 concept. Developed the concept, sourced and compiled the imagery, selected music and edited the video. Script by copywriter partner Melanie Moriarty.