In collaboration with the graphic design team at Carlton Football Club I created a hand drawn logotype for their 2016-2017 membership slogan, 'Bound by Blue'. I created both a stacked and side-by-side treatment, to be used on all club merchandise, including; membership cards, scarves, footballs, jumpers, stickers, etc.
The concept was pushed further during AFL Multicultural Round, with 'Bound by Blue' translated into eight foreign languages, illustrated and used for a limited edition poster. I also installed a mural of the multicultural artwork at CFC HQ, with the help of members of the community, staff and players.
