The lettering gig dreams are made of! Born & Raised enlisted The Letterettes to create a live-lettering activation at an Australian Toy Fair on behalf of Disney Australia/New Zealand. We created 12 lettering designs each based on a different Disney Princess character. These were then letterpressed onto limited edition A6 cards (with a touch of watercolour added) before they reached us, for on-the-spot lettering of customer names. We also live-painted a mural matching the artworks to create another element of interactivity to the activation. All while singing along to our favourite childhood Disney melodies.
All photos (except cover image) courtesy of Laura May Grogan (@may.and.elroy).
