Conahite
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Brief:
Conahite is a company with over five decades of distinguished expertise in accounting and tax advisory services in the Colombian market. The redesign of its image is based on the premise of moving away from clichés and presenting a reliable, responsible, modern company with international projection in its graphic communication.
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The Solution:
The culmination of our work is embodied in the creation of a modern and distinctive graphic identity.
Our approach involved a thorough examination of Conahite's values and goals, allowing us to craft a visual identity that reflects its reliability, responsibility, and modern outlook with an eye toward international expansion.
The color palette conveys a sense of trustworthiness and stability, while the modern typography adds a touch of contemporary flair. The overall visual language is carefully curated to resonate with the target audience, fostering a positive and lasting impression.
In addition to the logo, we extended our design principles to various brand collateral, including stationery, digital assets, and promotional materials. The result is a cohesive and versatile visual identity system that aligns seamlessly with Conahite's values, positioning the company as a modern and reliable partner in the realm of accounting and tax advisory services.
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
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