PRIMAVERA is a brand that aims to develop a new and unique style in women's formal wear. The study is conducted to further the beauty of traditional cross stitch at the present time and develop a line of clothing which expresses new forms of elegance and luxury through the application of traditional cross stitching of patterns in modern structure and form of clothing. Patterns such as birds and flowers were used to represent the soft, feminine yet bright, playful and free side of a Filipina.
Primavera Fashion Lookbook
AD CAMPAIGN
“UNIQUE CREATIONS FOR UNIQUE OCCASIONS”
PRIMAVERA is a brand which offers formal wear different from what other brands usually offer. Design wise, it offers a kind of embroidery which is not commonly applied on clothes – Cross Stitch.
WHY CROSS STITCH?
The proponent, personally, wanted to explore Cross stitch’ versatility in terms of fashion. A lot of us have probably seen cross stitch being applied to casual wear or maybe on D&G’s past collections or probably just hanged on the walls of our houses.
WHY FORMAL WEAR?
Of all the types of women’s wear, the proponent found formal wear very special. Since everyone attends different types of occasions, she wanted to cater the market unique creations for their different unique occasions.
TEASER ADS
INTRODUCTORY AD
SUSTAINING ADS
SEASONAL AD
PROMOTIONAL AD
PROPOSED STORE LAYOUT
***This is a personal, non-commercial concept proposal done for my thesis. Some of the materials used in this project don‘t belong to me and were only used for demonstration purposes. I don‘t own their rights.
Thanks!
