ICHIKAMI Hair Treatment Mask | Marketing Materials

•

This series is one of the few layouts I created for the launch of Kracie Ichikami Premium Hair Treatment Mask in the Philippines.

The brand Ichikami いち髪 is an amalgamation of the Japanese words “いち - ichi”, meaning number (one) and “髪 - kami” which means hair. Their products are formulated with Rice and Japanese Botanicals which make sure the hair is put first and cared from within. I really enjoyed creating materials for the brand as I personally used them and I really love the aesthetic of the brand and it's packaging.

The following materials are presskit and social media (IG and Tiktok) collaterals, me and my teammate, Nicole, did prior to its release. All photographs and post processing were done by me. Additional text layouts on photos done by Nicole. You may checkout other layouts I made for the brand here.