Desperados - Heineken / Social network and ecommerce
Desperados, premium beer Heineken Group
Desperados, premium beer Heineken Group
Desperados is a premium beer targeting 18-24 yo. We suggest to create the first online store for bottle customisation of the group Heineken giving the chance to the customers not only to create their own desperados, but also to buy it have at home their own branded bottle. A monthly competition gave the chance to the internet users to vote the best creation that was later published on the social networks of the brands.
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