Helbers is the eponymous menswear label from the former Head of Menswear at Maison Margiela and ex Menswear Director at Louis Vuitton, Paul Helbers. The curated collection operates between fashion fantasy and lifestyle reality. Each piece offers a feeling of unpolished elegance underlined by a subtle clash of contrasting fabrics. Only were approached by Paul to create a brand identity for his label.
We worked with Paul to distil his brand into a harmonious identity. The Helbers wordmark set in a bespoke version of Meta Serif balances the two contrasting worlds of the contemporary and the antiquarian. Natural textures and quality materials are used throughout to capture the notion of care, craftsmanship and utility. An absence of ostentatious elements serves to formulate an unprecious sense of appearance.